First and foremost, some experts on advertising use techniques to influence people like hiring powerful figures such as top footballers or actors. Another technique is to use catchy jingles or songs, so that, people can remember the song and also the commercial. Different marketing strategies also include women or men's beauty to take the attention of the viewers; when you see TV adverts, most of the actors are good-looking.
In addition, some of these adverts make people spend money unnecessarily. For instance, people (mostly young) want to change their mobile phone when they see an ad promoting the new model of the same mobile phone. They also want to buy the product promoted in the commercial if they like the commercial in general (music, actor, the furnished, etc.).
Aded to this, there are adverts that can influence in a bad or in a good way. Action-packed ads can make young people’s behaviour change and to have a bad mood. This kind of commercials uses special effects to create an action atmosphere. The products promoted by action-packed commercials usually are cars, motorbikes, games, bikes, sport footwear and clothes, etc. An example of bad influence commercial is the ‘Call of duty’ game.
In a different position are the adverts which can influence in a good way. Among these adverts are those that promote organizations to donate money to the third world, food, drinks, etc. When you see a beautiful advert where people help other people you would also like to do it. Another example are the adverts which promote school material because you want to buy them and also study. A type of these commercials could be the one that announce the famous drink ‘Coca-Cola’ or also the ONCE.
In conclusion, adverts makers should be careful with the things they show in it because they can really influence the people.
"Advertising", Wikipedia.com, accessed Janary 17, 2015, http://en.wikipedia.org/wiki/Advertising .
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